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Continuing Education and Workforce Development

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Current Catalog

Spring 2018 for Continuing Education at MCTC

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We're always looking for new course ideas, and welcome proposals from instructors.

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Social Media Marketing

In just a few short years, social media has fundamentally changed the marketing landscape. Companies, non-profits and organizations large and small are using social media marketing to engage with prospects, customers, vendors, employees and fans. These classes give you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on your investment. You can put into practice tomorrow what you learn in class today! 

Our social media classes are relevant for small business owners, managers, communications professionals and others who are responsible for social media and marketing within their organizations. Small class sizes at MCTC allow you to get answers to specific questions you may have about the effectiveness and use of social media for your business. Our courses cover planning, content strategy, search engine optimization and analytics.

While the classes are perfect for individuals, multiply the impact by sending a small team from your organization. They'll use the classes as a team learning opportunity, and come back to work with a comprehensive marketing and social media plan.

Social Media Marketing Certificate Series

Earn the certificate by completing the following courses:

  • Strategic Planning for Social Media Success: Social media has become a key component in the marketing strategy for every organization. Customers, employees, and prospects all have an impact on your marketing activities. With all of these different voices and the wealth of social media tools available, your success requires a plan to ensure your efforts are effectively synchronized.
  • Compelling Content for an Engaging Social Media Presence: Regular use of social media tools means creating lots of content. Blog posts, videos, contests, podcasts, website text...the list goes on. There's plenty of content out there, but that's no reason to stay silent – customers want to interact with your organization. Great brands are using social media to tell stories, celebrate, and have fun with their content development. You can, too.
  • Creating Great Content: Hands-On Practice: This hands-on, interactive session gives you a chance to experiment with content creation. You’ll work on developing brand-specific content that’s accurate, well-written, and entertaining. With this opportunity for intensive practice, you’ll walk away with your first piece of fresh, new content to share via social media.
  • Choosing the Best Social Media Tools to Deliver Great Results: Once you have a clear focus on your ideal customer and the marketing messages needed to reach them, the real work starts. You need to make sure your marketing dollars are wisely spent and that you’re using the best social media tools to reach your target audiences. With the right approach, you can build a strong social network that integrates customers, prospects and employees.


Marketing and communications strategist, Jane Neumiller-Bustad loves helping clients look good in writing. She has more than 20 years’ experience teaching and helping people to communicate their messages more effectively, whether it's online, on paper, or in the classroom. She is the president of Creative Mind Consulting, a marketing strategy and content development company.


Individual classes are $129, or save by registering for the whole series for $460. Send a group of three or more employees to the same class for $115 per person. Call 612-659-6500 to take advantage of group pricing.

Ask your local WorkForce Center about funding! This certificate is a WIOA-certified training program. Check your employee benefits! See if you’re eligible for professional development funding

View course schedule and register