Continuing Education and Customized Training


"Now I feel confident using social media to reach current and prospective customers. The small classes ensured I could ask as many questions as I needed!"

–Small Business Owner, MCTC Social Media Certificate Series


"I now have the tools to improve my communication skills at work because of the course I took at MCTC."

–Mark Debbins

Social Media

In just a few short years, social media has fundamentally changed the marketing landscape. Companies, non-profits and organizations large and small are using social media marketing to engage with prospects, customers, vendors, employees and fans. These classes give you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on your investment. You can put into practice tomorrow what you learn in class today! 

Our social media classes are relevant for small business owners, managers, communications professionals and others who are responsible for social media and marketing within their organizations. Small class sizes at MCTC allow you to get answers to specific questions you may have about the effectiveness and use of social media for your business. Our courses cover planning, content strategy, search engine optimization and analytics.

While the classes are perfect for individuals, multiply the impact by sending a small team from your organization. They'll use the classes as a team learning opportunity, and come back to work with a comprehensive marketing and social media plan. 

Social Media Certificate Series

Earn the certificate by completing the following courses:

  • Strategic Planning: The Most Important Ingredient for Your Social Media Success  
    Identify your target market, craft effective messaging, identify tools to reach your market and develop a consistent marketing strategy with this class.
  • Creating Great Content: The Key Ingredient to an Engaging Social Media Presence
    Generate plenty of creative content ideas for use across multiple channels. Develop a plan to sustain long-term content generation and curation. Finally, create brand-specific content that's accurate, well-written and entertaining.
  • Creating Great Content: Hands On Practice
    This hands on, interactive session gives you a chance to experiment with content creation.
  • Choose Wisely: Selecting the Right Social Media Tools to Deliver Great Results
    Identify the social media tools that will be most effective in supporting your business plan, communicate with customers using a consistent content strategy, build on conventional marketing efforts and tap into the power of local search and online listings with this interactive class.
Special certificate pricing: $460
Individual classes:
Special employee group pricing for individual classes:  $115

To take advantage of the employee group discount you must register 3 or more people together in the same course by calling 612-659-6500.

Register Now

Instructor: Marketing and communications strategist, Jane Neumiller-Bustad has more than 20 years’ experience teaching helping people to communicate their messages more effectively.

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Customize it!

Our courses can be tailored to your organization's needs and delivered at your site or ours. Contact us today to discuss customized training for your team.

For more information about courses or customized training contact us at 612-659-6500 or

MCTC–Thermo King Partnership

hermo King President Ray Pittard, left, and MCTC president Phil Davis.

MCTC was awarded $300,000 by the Department of Employment and Economic Development Minnesota Job Skills Partnership to develop and implement lean process improvement training. The training will be delivered to more than 550 engineering, design and management staff at Minnesota-based Thermo King, a manufacturer of transport temperature control systems for a variety of mobile applications and a brand of Ingersoll Rand.

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